On-Page SEO focuses on content optimization on your website. It's about making your site's content relevant and engaging to both search engines and users. This includes optimizing headlines, HTML tags, and images.
Back-End SEO involves enhancing your website's technical aspects to improve search rankings. It covers site architecture, improving site speed, and ensuring mobile responsiveness.
Off-Site SEO is crucial for building your website's authority. This includes strategies like link building and enhancing your online presence through external sources.